Victa

As part of Briggs and Stratton, Victa is a global exporter of lawncare products and an iconic Australian brand with a history spanning more than 65 years.

Tosco Communications was tasked with developing marketing collateral for several promotional campaigns across print and digital touchpoints. Under the guidance of the Art Director, the design direction was developed to appeal to families looking to upgrade their lawnmower.

Simplicity was key in conveying modern features from a company with a rich heritage in developing innovation. Strong, durable, stylish and easy-to-use; Victa mowers are the star of the show.