CGI Commercial

As part of Chamberlain Group, Grifco and LiftMaster are some of the world's largest manufacturers of industrial garage door openers and accessories with a commitment to providing power and reliability to commercial businesses. Under the guidance of the Art Director, I was responsible for implementing and refining the brand refresh for Grifco and LiftMaster.

Tosco Communications was tasked with implementing a brand refresh for Grifco across all their marketing collateral in order to coincide with the launch of their new products. A challenge in refreshing the Grifco brand was in visually managing a large volume of products and spare parts often featured in Grifco collateral. A cleaner and minimalistic visual aesthetic was developed in order to better convey the functionality of the products and understand the compatibility across the product lineup.

Tosco Communications was also tasked with the brand implementation of LiftMaster entering the Middle Eastern market. With the challenge of designing for a Middle Eastern audience, this meant some limitations with the type of imagery that could be shown. The design direction instead focused on the products and the safety innovations that can be expected across the residential and commercial product lineup.